Direct Mail Postcards
Bay State Reprographics is a Boston-based service bureau
that specializes in architectural reproductions and
large format color prints. Bay State had been in business
for eight years catering to a specialized market, and
was interested in increasing customer awareness and
growing a broader client base.
A direct mail campaign (one piece sent each month for
a year) created the interest the company was looking
We wanted to catch the viewer's eye with a bright and
exciting piece that was not overly technical. One that
people would want to hold onto or pass around the office.
The campaign was successful and the client has benefited
with increased business and greater name recognition
in the Boston area. Six years later, I still encounter
people who remember receiving this mailing.